8 short videos
Each video is planned around the client's offer, so the brief starts with what the business wants to promote.
Independent creator-led social
From the Premier League and Championship to League One and League Two, Third Half helps brands plan short videos for football fans around their offer.
A four-week pilot for £750: 8 short videos with 1–2 football creators or fans, and a simple report with next steps. Each video is planned around the client's offer.
The client's ad budget is separate.
Sample video

Space reserved
Football fans across
The challenge
Brands need a clear way to speak to football fans across different leagues. A broad message can feel disconnected from the offer behind it.
Third Half helps shape short videos around the client's offer, with a football creator or fan bringing a recognisable point of view.
See what the pilot includesA good fit for
Starting with businesses seeking Championship fans as customers
Gambling brands are not eligible.
The pilot
A £750 pilot with 1–2 football creators or fans. Each video is planned around the client's offer, and the client's ad budget stays separate.
Each video is planned around the client's offer, so the brief starts with what the business wants to promote.
A small group brings a fan point of view to the agreed video plan.
At the end of the four weeks, the client receives a simple report and a clear next step.
How it works
The client posts the videos during Weeks 3-4. Paid ad support is separate from this pilot.
One clear pilot
Includes 8 short videos planned around the client's offer, 1–2 football creators or fans, and a simple report with next steps.
The client's ad budget is separate. Paid ad support can be quoted separately.
It is for fan travel companies, fan apps, food, drink, grooming and football training brands looking to reach football fans. The initial focus is on businesses seeking Championship fans as customers. Gambling brands are not eligible.
The pilot runs for four weeks and costs £750. It includes 8 short videos, 1–2 football creators or fans, each video planned around the client's offer, and a simple report with next steps.
No. The pilot covers the videos and report. Paid ad support can be quoted separately, and any ad budget is paid by you.
Week 1 is for agreeing the audience, offer and video plan. Week 2 is for creating and approving the videos. In Weeks 3-4, the client posts the videos while we track how they perform. At the end of week 4, we share a simple report and next steps.
No. Third Half does not claim any affiliation with a league, club or player.
No. Gambling brands are not eligible for the pilot.
A note from the founder
Your next move
Tell us about your business and what you would like to promote. Send your enquiry here and it will go straight to our inbox.
third-half@polsia.app